GET FULL. STAY FULL. LIVE LIT UP.

Hey friend — you worked your butt off in the Marketing Intensive. You’ve got the tools.

Now it’s about keeping the wheels turning — without burning out, second guessing, or losing that spark you fought for.

Book Your Business Strategy Call HERE!

You don’t need more lessons. You don’t need another course.
You already have the foundation.

Let’s make sure that foundation pays off — CONSISTENTLY, STRATEGICALLY, and WITH SUPPORT.

Learning Alone Isn’t Enough,

Sometimes You Just Need a Personalized Marketing Strategy.

IF you’re not exactly where you want to be right now, it’s NOT because you don’t know enough.

I’ve heard it from lots of therapists, just like us!

• Life is sometimes just life-ing (family, burnout recovery, unexpected curveballs).

• Consistency slips and it’s easy to lose traction.

• You can’t always tell what was actually working, so you do everything and exhaust yourself.

• Or Imposter Syndrome creeps back in and you go quiet (or even slide back onto insurance panels and tech platforms, no shame!).

Sometimes that’s just what happens without ongoing STRUCTURE, ACCOUNTABILITY, and FEEDBACK you get in the Marketing Intensive or Momentum.

The reality is, you can get on track (and stay there!) with a Business Strategy Session. This one-on-one coaching call gives you a clear, personalized marketing and business plan - built through deep coaching and the data you bring to the session (yes, just a bit of pre-work!). Together, we’ll tackle your roadblocks and amplify your strengths.

Book Your Business Strategy Call

What the Business Strategy Session Is:

A 50-minute 1:1 session with me where we:

• Take a holistic look at your business (the good, the stuck, the untapped).

• Lean into your values, vision, and voice so your plan feels like you, not a template.

• Map out a clear, prioritized action plan so you always know what to do next, in the right order.

You’ll Leave this Session with:

• A MARKETING + BUSINESS PLAN built around your life, your goals, and your energy based on your data and your values (hello, pre-session worksheets).

• A CLEAR PICTURE of what to keep doing, what to tweak, and what to let go of.

• A CONFIDENCE BOOST (because nothing beats having a plan that actually makes sense) and your pocket cheerleader rooting you on!

Book Your Strategy Session HERE!

Sometimes the plan is ENOUGH.

And sometimes, the plan is JUST THE BEGINNING.

IF what you really need is ongoing accountability, troubleshooting, and a crew to keep you consistent...

That’s where MOMENTUM comes in.

In your Business Strategy Session, if we decide Momentum is the next right step for you. If so, you will be offered an invitation only spot to the Momentum Mastermind and the Business Strategy Session fee will be applied toward your investment in Momentum. No risk. Just forward motion.

And here’s why I designed it…

HERE'S WHY I DESIGNED MOMENTUM

When I built and filled my online practice, I really thought that once I figured out my marketing strategy, it would be smooth sailing. But, nope.

I got stuck second-guessing. Doing way too many things, but not enough of the right things.

What changed?

→ Looking at the right numbers, with a coach that “made” me pull the data, and helped me take the right actions based on it. No more panic. Just clarity.

→ Having a small group cohort who built me up when my confidence waned, celebrated instead of shamed when my fees hit $300 an hour, and who truly "got it."

→ Letting go of things that took up time, but didn’t move the needle. Being effective beats busy any day!

AND MOST IMPORTANTLY?

→ When it felt like there were a million things I “could” be doing, knowing what the Next Right Step was.

That’s what Momentum is designed to give you.

Learn More About Momentum HERE!

What the Momentum Mastermind Is

Momentum is your Marketing Mastermind Group to accelerate and protect the progress you made in the Marketing Intensive,

and to keep you moving until your practice and your life feel as lit up as you imagined.

Learn More About Momentum HERE!

"With the support of Momentum, I have reached my goals of raising my fees, developing my niche, and reaching my monthly and yearly income goals. All total, 6 weeks off for the year, never working more than 4 days a week, and I am moving that to 2.5 days/week as we speak. Making changes to your business is possible. Treating your therapy practice like a business is possible."

Cindy Lou

The LASER Method

(Your Roadmap)

Momentum runs on the LASER Method — a system to cut the noise, do what matters, and keep momentum rolling.

L → Lean In (Strategic + Soulful Business Design)

We start with a one on one Business Strategy Session to measure the health of your current business and marketing efforts and go deep into understanding the life you really want to create. Then we co-create a personalized marketing + business plan you’ll use all the way through. (And because life + markets change, we revisit it with quarterly + annual check-ins.)

A → Align

Sequence your steps so you always know what to do next with our Weekly Focus Finder. You’ll feel clear on the right priorities, and in the right order. You don’t have to feel overwhelmed by the endless “to do” options.

S → Ship It

Getting found and getting picked means getting seen, friend! No perfection paralysis here! Every cycle closes with a Get It Done Session in our Private Facebook Community so you can stop sitting on drafts, and actually launch, post, publish. This is your crew-powered push to actually finish what you start.

E → Evaluate

Evaluate Monthly Metrics Check-Ins so you see what’s really working, double down on those things, and fill faster with your flow clients!

R → Refine

(Live Coaching Calls + Hot Seats)

→ Twice monthly small group coaching meetings where you’ll get real time feedback from me and the experts in your cohort who have come to deeply know you and your business. We’ll rotate between hot seat coaching, ask me anything, meetings, behind the scenes shares, and traditional mastermind formats.

And every month there’s a fresh new mini-marketing training or tip to support you in working through any stuck spots, new marketing trends, or a deeper look at a strategy we covered in the course! (Email marketing, anyone?)

Learn More About Momentum HERE!

“If it wasn't for Momentum and all the wonderful support I've received from everyone (during and between calls)--I would have stopped pursing and building a business on what I am good at and love.”

Maggie Dickens

THE 4 DIALS

(Your Dashboard)

LASER is the roadmap.

The 4 Dials are the dashboard that tell us what’s working:

1. Money (Bottom Line)

Is your average reimbursement trending upward?

2. Getting Found

SEO, REAL-ationships, and strategic content.

3. Getting Picked (Your Website)

Does your copy convert visitors into consults?

4. Consistency

Are you staying steady, or stalling out?

Yes, I Want to Join Momentum!

Most therapists don’t look at these dials.

In Momentum, we check them monthly so you stop guessing and start adjusting with precision.

How Momentum Works (Weekly Rhythm)

THIS ISN'T ANOTHER COURSE. IT'S A 6-MONTH MENTORSHIP AND MASTERMIND WHERE YOU DO THE WORK WITH ME AND YOUR CREW AT YOUR SIDE.

What happens on Live Coaching weeks

75-minute small-group coaching calls
Rotating formats so you get both depth and momentum:
- Ask Me Anything (quick clarity when you’re stuck)
- Hot seat coaching (deep dives on real challenges)
- Mastermind problem-solving (learn from the room)
- Behind-the-scenes updates on markets, AI, and trends
This is where patterns get spotted, plans get refined, and decisions get clearer — fast

How the Focus Finder keeps you on track every week

Delivered by email every single week
Helps you:
- Lock in the right priorities (not just more tasks)
- Stay out of busywork and second-guessing
- Keep momentum between calls

We reference it during live coaching — but it’s designed to guide you even when there’s no meeting

Assess + Adjust with Monthly Metrics Check-Ins

You’ll receive a Monthly Metrics Check-In by email
This is where you look at what’s actually happening in your business:
- What’s working
- What’s stalling
- What patterns are emerging
You can bring anything you’re noticing into the next live call so we can:
- Adjust early (before problems grow)
- Amplify what’s already working

Get It Done (Optional Coworking)

Optional monthly coworking session inside the private Momentum Facebook group
Designed for:
- Publishing
- Finishing drafts
- Shipping the thing you’ve been sitting on
Reminder sent by email
Come if you want structure + accountability, skip it if you’re already in motion

Yes, I Want to Join Momentum!

"I had this idea that I couldn't quit my job because I needed "X" amount of clients to follow me to make the jump. What Momentum taught me is: I needed to make the time and space in my life first, do the damn thing, this CAN work and all of you expanded my view of how to help others from multiple standpoints (side hustles, websites, social media). I'm exactly two weeks into my new life and it's SO AMAZING! I can breathe, I can spend time with people I love the most, I have the gift of TIME for myself to grow, I am more present."

Gretchen Jean

What You’ll Walk Away With

By the end of Momentum, you’ll:

✔ Feel confident holding your fees (without guilt or imposter syndrome).

✔ Know exactly what’s working in your marketing (and what’s a waste of time).

✔ Have a consistent, steady flow of ideal clients—not just any clients.

✔ Take real vacations without panic about money or your caseload.

✔ Live that lit-up life you set out for—gardening, traveling, creating, reconnecting.

I Want to Join Momentum NOW!

Exclusive Bonuses (Because I Want You Set Up Right)

1. AI Optimization Workshops: How to make and use AI work for your practice, not against it. We can build bots to do just about anything, friends!

2. Business Strategy + Planning Retreat (Virtual): Annual + quarterly planning sessions so your practice grows in alignment with your life.

3. KPIs for Your Practice: Learn the key indicators unique to your goals, so you know you’re heading in the right direction before the next client even books.

What Makes Momentum Different?

You’ve already taken the Marketing Intensive with me — you know what works.

Courses give you the framework, tools, and knowledge.

Momentum is about:

Accountability: Weekly + monthly systems that keep you consistent.
Calibration: Real-time feedback so you stop guessing.
Crew: A mastermind of peers who get you, push you, and cheer you on.
Confidence: My eyes (and theirs) on your work + your numbers so you know you’re moving in the right direction.

You don’t need more information. You need support to stay in implementation. To power you through to that ideal practice.

Momentum is the bridge.

Why Now?

Momentum is intentionally small and high-touch.

→ Spots are limited.
→ Doors are only open during reunion season.
→ And if you want in, the first step is booking your Business Strategy Session.

This isn’t fear-mongering. It’s reality: Therapists who coast right now—when AI, tech platforms, and economic shifts are re-shaping our field—get left behind.

Those who double down with strategy + support? They thrive.

Book Your Strategy Session – Apply Credit to Momentum

"With Amber's help the pieces came together, some of the dread went away and guess what? My phone started ringing. I started converting calls to real, paying clients while identifying quickly those who weren't great fits for me or my work. Professional marketing will likely never be my future career path but thanks to my time with Amber, it feels a whole lot easier to do."

Lisa Curtis

(Marketing Intensive Grad)

What's Inside Momentum

Remember: You can book your Business Strategy Session with a special graduate discount of 25% off, now through Saturday, February 28, 2026. And if Momentum ends up being the perfect fit, your credit rolls right in.

YOUR NEXT STEP

The Business Strategy Session is your first step.

It’s a paid, 75-minute deep dive where we map out your personalized plan.

If you join Momentum? → Your session fee applies directly toward your membership.

I'm Ready to Join Momentum

If Momentum is right for you, you’ll notice that…

❌ Without → You worry you’ll stall out, spin in doubt, or slide back into old patterns.

✅ With → You stay steady, focused, and confident — moving on the right thing, in the right order, with me and your crew backing you up.

❌ Without → You might wonder why your site isn’t converting. You’ve worked damn hard on it!

✅ With → We pop the hood, check analytics, and fix the leaks so consults actually book.

❌ Without → You feel icky about relationship marketing and avoid it.

✅ With → We script it, practice it, and make it feel natural — so the right people send you the right clients.

❌ Without → Shiny objects and overwhelm pull you off track.

✅ With → The Focus Finder keeps you locked on your weekly priorities so momentum keeps building.

I'm Ready to Join Momentum

“I am just so excited to share wins!!! I’ve enjoyed things my agency job never allowed, including a full summer with a total of 42 adventure days with my kids! My long-term goals are happening sooner than I expected - next week all three of my children will have an extracurricular activity to be in (something I have struggled to afford in the past). By the end of the year my husband can quit his second job…FOR GOOD!!! And, there is a chance that we will be able to build a screened-in patio early next year!!!!”

Cora McNeese Nelson

Let’s keep working together…

You’ve worked too hard to let momentum slip.

Momentum is where you turn your Marketing Intensive knowledge into the consistent, lit-up practice you always wanted.

✨ No more spinning.
✨ No more guessing.
✨ Just steady, supported progress.

Your next step: Book your Business Strategy Session today.

Let’s Build Your Momentum

Go to Your Kid's After School Events.

Take that Yoga Class.

Enjoy a Vacation.

“I am now in a full private pay practice in four states, seeing no more than 16 clients a week over 3.5 days. I’m now looking at moving to Portugal and will continue seeing my clients from there - the ultimate goal of geographic independence! Couldn’t have done this without you, Amber Lyda!!”

Jessie Mags

Frequently Asked Questions

I HAVEN'T TAKEN THE MARKETING INTENSIVE - IS THIS STILL FOR ME?

No. Momentum is only offered to Marketing Intensive Grads because the Marketing Intensive provides the foundational training you need to be successful at this level. If you want to learn more about the Marketing Intensive, you can do so HERE.

I CARRY SOME GUILT AND DISCOMFORT ABOUT PRIVATE PAY THERAPY...WILL THIS EXPERIENCE HELP ME WITH THAT?

Absolutely. We will work through mindset issues AND we will work on ways for you to remain the good, generous person you are WHILE running a lucrative practice.

WHAT IF I NEED TO MISS A WEEK, OR A MONTH?

No problem! We record everything for you so that you can catch back up (if you want to) when you return. We are unable to put plans on hold, however.

WHAT IF I WANT EVEN CLOSER SUPPORT?

We have created a higher level of support with a deep discount that is only available for Momentum members. Email me at dr.amberlyda@gmail.com to learn more.

IS THERE ARE PAYMENT PLAN?

Your initial investment is paid upfront and if you wish to continue after the first 6 months is over, you will be billed $300 monthly until you cancel.

WHAT IS YOUR REFUND POLICY?

If you have any reservations about the experience, please talk with me via email before signing up. I want you to find out about fit before signing up, not after. Spots are limited to this program and enrollment is not ongoing. Therefore, we can not offer refunds if you take a spot, then change your mind.

WHAT IF I'M STILL NOT SURE?

It’s totally okay if you still have questions! Email me!! dr.amberlyda@gmail.com Let’s see if this is right for you!

I'M SO EXCITED YOU'RE EXCITED!

Click Here to Schedule Your

Business Strategy Session!

Schedule HERE!

“I currently have an 80% online and 20% in-person caseload. I am 60% self-pay, and 40% private insurance. I am on target to make just shy of 250K before overhead and taxes. Amber was a big part of my process towards being able to raise my private practice to a new level.”

Gwen Harrington Borcyk

(Step by Step Grad)

THIS PROGRAM IS FOR YOU IF:

You’ve been making progress, and you don’t want to lose that momentum!
You need a reset and jumpstart to get back to building that dream practice again.
You feel like you're doing all the things, but you're not getting the traction and you want to make sure that you're getting the best results out of your efforts.
You want clear direction and a plan you can follow, so you’re not constantly second-guessing what to work on next or whether you’re doing it “right.”
You’re ready to stop piecing together advice from everywhere and want one place where everything clicks together in a way that makes sense for you.

SIGN UP NOW!

THIS PROGRAM IS NOT FOR YOU IF:

You’re looking for a step-by-step tutorial that teaches the mechanics of building an online, private-pay practice, this is likely your next move:

A Step-by-Step Course — when you want clear instructions and structure to build your online, private-pay practice
The Marketing Intensive — when you understand the basics and want focused support, accountability,
One-on-one side hustle scale coaching with Amber— when you’re ready for personalized strategy and direct guidance to scale or problem-solve.

LEARN ABOUT STEP BY STEP

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